How to set delivery rates?

Several criteria should be taken into account when determining the prices of your delivery methods:

  • Your total delivery costs.
  • What your competitors offer.

From this data, you will have the keys to determine the elements of your delivery pricing policy:

  • Rates as close as possible to the actual cost.
  • Free delivery.
  • Free delivery from a certain basket amount.
  • Free returns or not.
  • ...

Estimating total delivery costs

The total delivery cost of a package can be broken down as follows:

  • Cost of packaging.
  • Cost of one-way transport (or one-way transports in the case of a multi-package shipment).
  • Cost of insurance if you choose to insure your shipments.
  • Cost of order preparation (possible labor cost).
  • Return rate (if you don't have an idea yet, start from 10%) x cost of return transport if you do not charge the return costs.

If you have items that vary wildly in size/weight, it may be desirable to define relevant package categories based on your shipping statistics, for example:

  • "Small package" category whose dimensions are less than 15x15x15 and weight less than 2 kg.
  • "Medium package" category whose dimensions are greater than 15x15x15 and weight 2 kg but less than 50x50x50 and 20 kg.
  • ...

If you offer several delivery methods, you must redo these calculations for each method. For example :

  • "Small package" category, "Parcel point" delivery method, average cost = €5.
  • "Small package" category, "Express" delivery method, average cost = €13.
  • ...

Monitoring the competition

It is important to take into account the alternatives available to your potential customers and to keep an eye on the delivery rates offered by your competitors.

Articles that might interest you

How to set delivery rates?

Several criteria should be taken into account when determining the prices of your delivery methods:

  • Your total delivery costs.
  • What your competitors offer.

From this data, you will have the keys to determine the elements of your delivery pricing policy:

  • Rates as close as possible to the actual cost.
  • Free delivery.
  • Free delivery from a certain basket amount.
  • Free returns or not.
  • ...

Estimating total delivery costs

The total delivery cost of a package can be broken down as follows:

  • Cost of packaging.
  • Cost of one-way transport (or one-way transports in the case of a multi-package shipment).
  • Cost of insurance if you choose to insure your shipments.
  • Cost of order preparation (possible labor cost).
  • Return rate (if you don't have an idea yet, start from 10%) x cost of return transport if you do not charge the return costs.

If you have items that vary wildly in size/weight, it may be desirable to define relevant package categories based on your shipping statistics, for example:

  • "Small package" category whose dimensions are less than 15x15x15 and weight less than 2 kg.
  • "Medium package" category whose dimensions are greater than 15x15x15 and weight 2 kg but less than 50x50x50 and 20 kg.
  • ...

If you offer several delivery methods, you must redo these calculations for each method. For example :

  • "Small package" category, "Parcel point" delivery method, average cost = €5.
  • "Small package" category, "Express" delivery method, average cost = €13.
  • ...

Monitoring the competition

It is important to take into account the alternatives available to your potential customers and to keep an eye on the delivery rates offered by your competitors.

Articles that might interest you